E-Commerce Business Plan · 2026

Viral China Products, Sold Across Bangladesh

Two focused niche brands, two to three Facebook stores and one website — selling the viral products of China to every district of Bangladesh.

2 Niche Brands · 2–3 FB Stores · 1 WebsiteMarket · BangladeshViral China Products → Bangladesh E-Commerce
Begin the walkthrough

Order volume trajectory

0

Initial Goal

orders / day

0+

3 Month Goal

orders / day

0+

Long-Term Goal

orders / day

01Business Overview

One website, a few strong pages, and the products people already want

We import viral products from China, build two focused niche brands around the best of them, and sell nationwide through Facebook and our own website with cash on delivery.

Business Name

To be finalised

Business Model

Viral China products sold direct in Bangladesh

Brand Structure

2 niche brands + 2–3 Facebook stores + 1 website

Target Market

Bangladesh — nationwide cash on delivery

Sales Channels

Website, Facebook, Instagram, TikTok

Target Launch Date

To be confirmed

Sales channels

Website
Facebook
Instagram
TikTok

0

orders / day

Initial Goal · Launch

0+

orders / day

3 Month Goal · Day 90

0+

orders / day

Long-Term Goal · Scale phase

02Vision & Mission

What we are actually building

Not a page that sells one trending item and disappears. Two brands people remember, backed by a real website, real reviews and real delivery.

Mission

Bring the world's viral products to Bangladesh first — with honest quality, fast delivery and content people actually enjoy watching.

High-quality productsStrong brandingTechnologyPerformance marketing

Vision

Grow two trusted niche brands into names Bangladeshi buyers search for by name, not by advertisement.

Sustainable growth · Innovation · Customer satisfaction

Positioning

Branded direct-to-consumer — not marketplace reselling

Advantage

Direct China sourcing — we land trends before the market floods

Engine

Creative-led paid media with strict CPA discipline

03Product Strategy

We do not guess. We follow what is already going viral.

China makes thousands of new products every month. Our job is not to invent — our job is to spot the ones already exploding on TikTok and Facebook, land them in Bangladesh first, and sell them before the market floods.

Already trending

Seen selling on TikTok, Reels or overseas stores — proven demand, not a hope.

Easy to show in 15 seconds

The product must explain itself in a short video. If it needs a paragraph, we skip it.

Light and safe to ship

Small, non-fragile, no battery headaches — so air and sea freight stay cheap.

3x price room

Landed cost must allow a healthy price after ads, delivery and returns.

Not everywhere yet

If ten Bangladeshi pages already sell it at bottom price, we move on.

Repeat or bundle potential

Something the same buyer can buy again, or that pairs with a second item.

Monthly product funnel

From 20 scouted to 2 scaled, every month

  • 0 · Scout

    20 products shortlisted every month from China marketplaces and trend tools

  • 0 · Sample

    8 ordered, checked by hand for quality and packaging

  • 0 · Test

    5 pushed live with small ad budgets and 3–5 videos each

  • 0 · Scale

    2 winners get the full budget, bulk stock and a brand page

  • 0 · Cut

    Anything above target cost per order is stopped within 7 days

Small test budget, fast decision, no emotion. A product either earns its budget in one week or it is dropped.

04Brand Architecture

Two real brands, backed by general stores that find the winners

General pages are our laboratory — high volume, fast learning. The two niche brands are the long-term asset: one category, one voice, customers who come back without an ad.

Niche Brand 01

Home & Kitchen Gadgets

Small tools that make daily housework faster

Who buys

Families and homemakers, 25–45, city and district towns

Why this niche

Highest repeat rate, easy video demos, low return risk

Niche Brand 02

Lifestyle & Personal Care Tech

Gadgets people show off — grooming, fitness, everyday carry

Who buys

Students and young professionals, 18–32, heavy on Reels and TikTok

Why this niche

Trend-driven, strong organic reach, higher average order value

How the structure stacks

Website

One checkout, one stock, one customer database

Every page sends buyers here.

General stores

2 Facebook pages selling all kinds of viral items

Volume and product testing.

Niche brands

2 Facebook pages, one category each

Trust, repeat orders, long-term value.

05Sales Channels

Two to three general stores, two niche brands, one website

The general pages sell every kind of viral item and teach us what works. The two niche pages are built as brands. All of them check out on the same website.

General all-in-all stores

The general pages are all-in-all stores. We sell every kind of viral item there to get fast volume and learn what sells.

Two single-niche brands

Two Facebook pages are single-niche brands — one category only, so the page becomes a real brand people trust and return to.

One website behind it all

Every page sends its buyers to the same website, so orders, stock and customer data stay in one place.

Month 1
Website

Website · All Items

Our main shop — every product lives here

Every Facebook page sends its buyers here. One website, one order system, one place we control.

All orders land here

Month 1
All In All

FB Page 01 · General Store

All-in-all store — trending items of every kind

Daily-need and viral items together. This page brings volume and shows us what Bangladesh actually buys.

12–15 orders / day

Month 2
All In All

FB Page 02 · General Store

Second general page for fast product testing

Small budget, quick tests. Winners graduate to a brand page, the rest quietly drop off.

8–10 orders / day

Month 2
Niche Brand

FB Page 03 · Niche Brand 01

Home & kitchen gadgets — one category, one voice

Only kitchen and home tools here. Followers know exactly what they get, so trust and repeat orders grow.

10–15 orders / day

Month 3
Niche Brand

FB Page 04 · Niche Brand 02

Lifestyle & personal care tech, same playbook

A younger audience, heavier on Reels and TikTok. Two focused brands give us two long-term assets.

15–20 orders / day

What every page contains

  • Clear offer at the top

    Product, price and benefit visible in the first three seconds.

  • Video that shows the product

    Real usage clips — the same videos we run as ads.

  • Honest reviews

    Customer photos and comments collected after every delivery.

  • Delivery & return promise

    Cash on delivery, timeline and return policy stated plainly.

  • One simple order form

    Name, phone, address. Nothing else to slow the buyer down.

  • Follow-up after the order

    Confirmation call, delivery update, then a review request.

0

Facebook pages

0

Niche brand pages

0

Website

06Investment & Setup

What it costs to open the doors

Two kinds of money: what we pay once to get started, and what we pay every month to keep running. Product stock is bought on top of this, batch by batch. A few items still need final quotes.

BDT

0

Setup + First-Year Fixed

Website, domain, hosting

BDT

0

Monthly Operating Base

Rent, salary, internet, packaging

BDT

0

Month 1 Cash Requirement

Setup + first month operations

Cost breakdown

ItemCost (BDT)Type
Website Development30,000One Time
Domain2,000Yearly
Hosting18,000Yearly
Office SetupTo be quotedOne Time
Office Rent10,000Monthly
Employee Salary12,000Monthly
Internet2,000Monthly
Packaging5,000Monthly
Business ToolsTo be quotedMonthly
MiscellaneousVariableVariable
Total Startup Requirement0Setup + Month 1

Setup split · donut

Website Development30,000
Hosting (yearly)18,000
Domain (yearly)2,000

Monthly fixed costs · bar

Monthly base share of Month 1 cash37%
07Branding & Content

Good content is what makes ads cheap

For every product we shoot 3–5 videos and a set of photos. More content means more chances to find the one that sells — and a cheaper cost per order.

Facebook Page Growth

USD 2 / day

Always-on audience building

Product Photography

Per product shoot

In-house studio setup

Graphic Design

Per creative batch

Ads, banners, packaging

Video Advertisement

BDT 4,000–5,000 / video

UGC + studio hybrid

Required Videos

3–5 per product

Creative testing volume

Total Creative Budget

BDT 12,000–25,000

Per product launch

Creative budget per product launch

0

0

BDT
Video production share~60%
Photography & design~25%
Organic page growth~15%

Indicative creative mix at max budget

Video at BDT 4,0005,000 per asset, 3–5 assets per product.

08Advertising Plan

We only spend more when it keeps working

One rule runs the whole media plan: about USD 2 to bring in one order. Want more orders, spend more — but only while that number holds. The budget scales in three clear steps.

Launch

0orders / day

$0

CPA

$0

Daily

$0

Monthly

About BDT 219,600/mo in ad spend to hold 30 orders a day
Month 2

0orders / day

$0

CPA

$0

Daily

$0

Monthly

About BDT 366,000/mo in ad spend to hold 50 orders a day
Month 3+

0orders / day

$0

CPA

$0

Daily

$0

Monthly

About BDT 732,000/mo in ad spend to hold 100 orders a day

How we keep the cost per order down

Budget is never the first lever. Creative is. Four habits decide whether a taka of ad spend comes back as three.

1

USD 2 per order ceiling

Cost per order is the one number that decides everything. Above it, we fix the creative or stop the ad.

2

Test small, scale hard

Every new product starts at USD 5–10 a day. Only proven winners get the big budget.

3

Creative is the lever

We change the video before we change the budget — new hooks bring cost per order down faster than money does.

4

Retarget the warm crowd

Video viewers, page engagers and past buyers get the cheapest, highest-converting ads we run.

Daily vs monthly budget · USD

Monthly spend curve vs fixed CPA

09Unit Economics

What one order actually earns us

A sample order at a BDT 1,500 selling price. These are planning numbers — every product is checked against this shape before we stock it.

One order · BDT 1,500 sale

Selling price

Average order value at launch

1,500

Product landed cost

Factory price + freight + duty

520

Advertising

USD 2 per order

245

Delivery

Nationwide courier, COD

90

Packaging

Branded box and filler

30

Returns & RTO buffer

Assumes under 10% return rate

85

Operations share

Salary, rent, tools spread per order

60

Net profit per order

≈ 31% net margin

470

0BDT

Net profit per order

0%

Net margin after all costs

Ads, delivery, packaging, returns and operations are all inside this number.

Monthly revenue vs net profit

At 30, 50 and 100 orders a day · BDT

Bundle two items

Average order value moves from 1,500 to 2,200 without a second ad taka.

Confirm before dispatch

A short call kills fake orders — the single biggest killer of margin in COD.

Buy deeper on winners

Bulk pricing on proven products cuts landed cost 10–15%.

10Growth Trajectory

How we get from 15 to 100 orders a day

Orders and ad spend rise together, step by step. Nothing here depends on luck or a viral moment.

Orders per day vs plan target

Area = actual plan curve, line = target

0% growth

0

Orders / month at 100 a day

0x+

Target blended ROAS

Orders vs monthly ad spend

1190-Day Roadmap

Three months, three simple jobs

Month one we set up. Month two we test and find winners. Month three we scale what works. Each month has one clear order target.

Month 1

Foundation

Month one is about getting the shop ready. Website live, office running, first viral products landed, and the first two Facebook stores online.

  • Business Setup
  • Website Launch
  • Office & Team
  • First Product Batch
  • General Pages Live

0orders / day

Target · 10–20 Orders / Day

Progress to 100/day20%

Month 2

Validation

Month two is about finding what actually sells. We test products and creatives with small budgets, keep the winners, and open the first niche brand page.

  • Product Testing
  • Ad Optimisation
  • Niche Brand 01 Launch
  • Review Collection
  • Scale Winners

0+orders / day

Target · 50+ Orders / Day

Progress to 100/day50%

Month 3

Scale

Month three is about pouring fuel on the fire. More budget behind proven products, the second niche brand opens, and delivery gets faster.

  • Scale Marketing
  • Niche Brand 02 Launch
  • Bulk Stock Buying
  • Faster Fulfilment
  • Repeat Customer Push

0+orders / day

Target · 100+ Orders / Day

Progress to 100/day100%
12Operating Principles

Eight rules that keep the business profitable

E-commerce dies from small leaks — dead stock, fake orders, ads that run one week too long. These eight rules close every one of them.

01

Test budget is capped

No untested product gets more than a fixed weekly test budget. Winners earn the money, we do not gift it.

02

Seven-day kill rule

If cost per order stays above target for seven days, the product stops. No second chances on the same creative.

03

Never overstock a trend

First order is a small batch. Bulk buying only after the product proves itself in real sales.

04

Confirm every COD order

A short call before dispatch. Fewer returns is the cheapest profit we can make.

05

Collect a review from every buyer

Photos and comments after delivery. Reviews cut ad cost more than any targeting trick.

06

One stock, one system

All pages, one website, one inventory. No selling what we cannot ship today.

07

Every taka is recorded

Product cost, ads, courier, packaging, salary — all in one sheet, updated weekly.

08

Brand assets stay with the business

Domain, pages, supplier list and customer database are company property, always.

13Key Performance Indicators

The eight numbers we check every month

If these numbers are healthy, the business is healthy. Cost per order and return on ad spend decide whether we spend more or slow down.

Orders / Day

30+

0+

Launch benchmark

Cost Per Order (CPA)

≤ USD 2

$0

Hard ceiling

ROAS

3x+

0x+

Blended target

Return Rate

< 10%

0%

Lower is better

Net Margin

30%+

0%

Per order after all costs

Customer Satisfaction

95%+

0%+

Review driven

Repeat Purchase Rate

20%+

0%

Niche brand health

Product Win Rate

2 in 5 tested

0%

Test, cut, scale

Composite performance gauge

0%

Target readiness

KPI balance

14Next Steps

Everything is planned. Now we start.

The plan is set. Three moves stand between today and the first order.

01

Finalise brand names & niches

Two niche brands plus the general store identity

02

Lock supplier list & first batch

5 tested products, small quantities, landed cost confirmed

03

Website build + pages live

Target 30 orders / day within the first month

0BDT

Setup + first-year fixed

0BDT

Monthly operating base

0BDT

Month 1 cash requirement

Figures marked “to be quoted” will be finalised before launch.